Happy Hannukah!

Hanukkah is also known as the Festival of Lights. The holiday celebrates the victory of the Jewish Maccabean revolt against a mighty Syrian Greek army in the year 165 BCE. When the Maccabees went to rekindle the holy light in their Great Temple, they found only enough oil to burn for a single night. It was here that the Hanukkah miracle occurred. The oil in the tiny cruet burned for eight straight days and nights. Hanukkah is unique among holidays in that its liturgy urges the consumption of oil, in celebration of the Hanukkah miracle.


As today is the first night of Hannukah, I wanted to wish everyone a Happy Hannukah and urge everyone to be proactive in our move towards collective consumption, and decreasing hyper-consumption in the community. As a great Hannukah gift, don't go out and buy your friends and family more clothes and accessories, give them a gift that will better the community and connect them in a social way to others who are doing the same.


BEST NEW HANNUKAH GIFT OF THE SEASON: an invite to Swashion!